Emma Watson – getting it right.
She’s adorable, British, has been in a couple small movies you may have seen, and has contracts with Burberry & Chanel…but most notable to me is that despite all of that, or possibly, enabled by it, she has chosen to put her name where her heart is.
Emma is using fashion as a tool to ‘alleviate poverty’. She’s designed a line called Love From Emma for People Tree and is donating her fee to craftsmen in developing nations.
People Tree is an incredible company, and I have a lot of respect for a girl who can (and does) have contracts with the biggest & best of the fashion world, but chooses to pour her energies into a company that truely works to reverse the negative imprint fashion leaves on the world scene.
Speaking of the timliness of her line on the fashion scene, Emma said, “I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren’t many options out there.”
People Tree clothes are made entirely by hand by fair trade groups using weaving, knitting and embroidery, helping to create livelihoods for disadvantaged groups in Bangladesh, India and Nepal.
People Tree is actively reducing poverty, promoting more environmental projects & organic cotton farming, and Campaigning to create an empowering environment for Fair Trade and sustainability amongst the public, business leaders and policy makers. That’s something I can get behind.
Want to make a difference? Whether it’s with People Tree or elsewhere, vote with your dollar. Become an expert on the practices of the companies you choose to spend your money at.
There are ways to get more involved with People Tree – and Fair Trade in general. Want to become a Fair Trader or come to an event? Do you run a shop and want to purchase wholesale? Or maybe you’re looking for an internship or perhaps even a career with People Tree.
Whether it’s something that involved, or just becoming more aware of how your buying power truely effects the world around you, be intentional. Make a difference.